Built for Businesses That Depend on Local Trust.
Lantern & Stone builds structured local SEO systems for service providers who want consistent inbound demand — not marketing noise.
The Problem
Invisible Isn't an Option.
Most service businesses don’t lack demand.
They lack visibility.
Their referrals are strong.
Their operations are solid.
But their competitors show up first.
Local search is now the first impression.
Your reputation should outrank your competitors.
If it doesn’t, it’s not structured correctly.
"Your reputation should outrank your competitors."
WHAT WE DO
We Build Durable Local Authority.
Our flagship framework focuses on one thing: making your business the obvious choice in local search.
01
Google Business Profile
Complete rebuild and ongoing optimization of your GBP. Signals, categories, posts, Q&A, and review strategy.
02
Localized Optimization
Service area pages built for search intent. Structured, indexed, and mapped to local demand signals.
03
On-Site Local Signals
Schema markup, NAP consistency, internal linking architecture tuned for local authority.
04
Structured Citations
Audit and rebuild of your presence across key directories and data aggregators. Inconsistent listings suppress visibility. We eliminate the conflicts and establish clean, consistent signals.
05
Technical SEO Foundations
Crawlability, indexing, site speed, mobile usability, and Core Web Vitals assessed and corrected. The technical layer is what lets everything else perform.
06
AI & Generative Search Optimization
Structured for AI-driven search results. Entity clarity, E-E-A-T signals, and answer optimization.
THE OFFER
The Local Visibility System
A structured monthly engagement for service businesses ready to stop losing ground to competitors who show up first. Built for firms with 5–50 employees operating in defined service areas.
This isn't a campaign. It's infrastructure — built once, maintained consistently, compounding over time. Most clients see measurable local ranking movement within 60–90 days.
MONTHLY RETAINER
Starting at $1,500
/ month · 3-month minimum engagement
- Rebuild and optimize your Google Business Profile
- Reconstruct location-based service pages
- Strengthen on-site local authority signals
- Clean up technical visibility issues
- Ongoing iteration, maintenance, and reporting
- Implement citation and directory consistency
WHO WE WORK WITH
Built for High-Value Service Businesses
If you rely on trust, credibility, and inbound demand — we're aligned.
Local Contractors
Established operators with strong work product but inconsistent online visibility.
Security Integrators
Commercial and residential security providers competing for high-intent local queries.
Technical B2B Services
Specialized contractors and service firms where trust drives the sale.
Growth-Ready Businesses
5–50 person firms investing in compounding, long-term search authority.
Our Approach
Structured. Methodical. Durable.
We don't chase algorithms. We build foundations.
Visibility compounds when built correctly.
Audit & Diagnose
Complete visibility audit across all local signals. Identify gaps, conflicts, and missed opportunities.
Rebuild & Optimize
Reconstruct your local presence from the foundation up. GBP, on-site signals, and technical structure rebuilt in the right sequence.
Strengthen Authority
Layer in citation consistency, link signals, and on-site optimization that compounds.
Maintain & Iterate
Ongoing refinement as search evolves. Authority maintained, not abandoned
GET STARTED